SALES KEEPING YOU UP AT NIGHT? SLEEP WELL WITH DIGITAL MARKETING
GOOGLE ADS
BRING NEW VISITORS TO YOUR SITE.
Our approach.
Much like SEO, paid search is all about meeting potential customers where they are, on Google. However unlike SEO, here money (and the right strategy) can actually buy you a spot on the front page. Our paid search campaigns start by doing a whole lot of research on the best keywords to target. Then we’ll configure your campaigns in Google Ads and begin the bidding and optimization process.
What’s included.
Keyword Research
Run an intensive analysis to determine which target keywords to bid on
Campaign Setup
Leverage our expertise and machine learning to set up your campaign on Google Ads (and perhaps Bing, too) and ensure you show up for the best keywords for your money
Campaign Management and Optimization
Analyze, iterate, and optimize your Google Ads based on learnings from your campaign (clicks, impressions, and conversions)
Reporting
Run a complete report (usually bi-weekly) on Key Performance Indicators (KPIs) and regularly follow up with you via phone to discuss changes to your strategy
The full service.
- Campaign Setup Based on Goals and Industry Best Practices
- Ongoing Management and Optimization
- Keyword Research Report
- Regular Performance Reports and Follow-Up Calls
SEO
INCREASE YOUR WEB TRAFFIC ORGANICALLY.
Our approach.
Let’s start by taking a good hard look at the data (think search trends, competitor top pages, and live search results), to get an idea of Google’s ever-changing appetite. From there, we develop a personalized plan (one part content and one part technical) for your SEO-optimized site. And of course, we help you implement the aforementioned plan and keep track of results.
What’s included.
Keyword Research
Create and cull down a list of top keywords and topics for your website to target
On-page SEO
Show you how to integrate front-end SEO whether it’s by adding new pages or tweaking existing content, without sounding like a robot
Technical SEO
Make sure the backend of your site is in working order, sans technical errors or site inefficiencies
Link Building Strategy
Compile a custom list of sites that we recommend requesting links from to appease Google’s algorithm (and boost your site’s rankings)
Reporting
Deliver a comprehensive monthly report to evaluate SEO progress and overall site health and continue to make recommendations as we see fit.
The full service.
- Keyword Research Report
- Competitive Analysis Report
- Monthly SEO Performance Report and Call
- Technical SEO Audit and Recommendations
- On-page SEO Plan and Implementation
- Monthly 30-Point SEO and Site Health Check-Up
- Complete SEO Action Plan
AND FOR OUR
OTHER OFFERINGS…
Email Marketing
From welcome email series and abandoned cart emails to shopper segmentation, getting that customer journey right is key.
Blog Content Strategy
Your content strategy, as in your blogs and web pages, works its hardest when it directly hinges on the search terms of your target audience.
Google Analytics
Personalized analytical insights and data-driven recommendations all work to improve your UX, content engagement, and customer acquisition strategy.
Conversion Rate Optimization
Whether it’s ecommerce sales or email subscribers, converting customers by just a small percentage can make a big difference on your bottom line.
